{"id":24907,"date":"2025-04-10T10:27:05","date_gmt":"2025-04-10T08:27:05","guid":{"rendered":"https:\/\/www.vmm.eu\/?p=24907"},"modified":"2025-04-10T10:27:08","modified_gmt":"2025-04-10T08:27:08","slug":"in-full-bloom-pkz-reimagines-spring-in-3d","status":"publish","type":"post","link":"https:\/\/www.vmm.eu\/en\/in-full-bloom-pkz-reimagines-spring-in-3d\/","title":{"rendered":"In Full Bloom: PKZ Reimagines Spring in 3D"},"content":{"rendered":"
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With its latest window and POS design, PKZ presents a floral installation like no other: spectacular 3D blossoms\u2014self-designed and handcrafted\u2014meet glowing neon elements, turning classic floral d\u00e9cor into a modern, avant-garde experience.<\/strong><\/p>\n

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The entire concept was created in PKZ\u2019s in-house design studio in Urdorf, where the creative team poured heart and soul into every single flower\u2014developing, designing, and crafting each piece with meticulous attention to detail and great effort. The result is impressive floral worlds that visually and emotionally connect with PKZ\u2019s fashion collections. Women\u2019s fashion is showcased through a lush, vibrant design radiating emotion, energy, and zest for life. The men\u2019s fashion is framed in an elegant, calmer way\u2014featuring refined hydrangeas that exude timeless class. The bold color palette not only catches the eye\u2014it creates atmosphere, evokes emotions, and sparks a desire for spring and fashion alike.<\/p>\n

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\n\t\t\t\t\u00abIn full Bloom\u00bb invites passers-by to dream of spring and lightness.\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>

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An Experience for All the Senses<\/strong>
\nThis colorful, spring-inspired world not only makes employees feel like they’re strolling through a blooming meadow every day\u2014it also captivates customers. Many are thrilled by the atmospheric installation, which blends fashion with experience in a fresh and impressive way.<\/p>\n

A Moment of Wonder in Everyday Life<\/strong>
\nThe impact of the new installation extends beyond the shop windows. With its eye-catching fa\u00e7ade display, PKZ makes a statement for vibrant city centers and inspiring shopping streets. The goal was not just to spotlight fashion, but to give something back to the cityscape and passers-by\u2014a visual experience that sparks joy.<\/p>\n

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Anyone who wants to see it for themselves\u2014and perhaps catch some spring vibes\u2014can discover the full floral splendor at PKZ stores across Switzerland.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

PKZ brings spring to life with handcrafted flowers, neon-colored accents, and elegant fashion. Discover a visual installation that evokes emotion and transforms shop windows into captivating experiential spaces.<\/p>\n","protected":false},"author":106,"featured_media":24946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[373,377,401,404,858,859],"class_list":["post-24907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","tag-retail-design","tag-retail-design-2","tag-fashion","tag-fashion-en","tag-spring","tag-pkz"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-21 15:50:53","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/24907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/comments?post=24907"}],"version-history":[{"count":24,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/24907\/revisions"}],"predecessor-version":[{"id":24978,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/24907\/revisions\/24978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media\/24946"}],"wp:attachment":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media?parent=24907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/categories?post=24907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/tags?post=24907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}