{"id":25778,"date":"2025-07-10T14:12:06","date_gmt":"2025-07-10T12:12:06","guid":{"rendered":"https:\/\/www.vmm.eu\/?p=25778"},"modified":"2025-07-10T14:12:09","modified_gmt":"2025-07-10T12:12:09","slug":"the-human-as-the-driving-force","status":"publish","type":"post","link":"https:\/\/www.vmm.eu\/en\/the-human-as-the-driving-force\/","title":{"rendered":"The Human as the Driving Force"},"content":{"rendered":"<div class=\"container mb-4 mb-lg-6 mb-xl-8\" id=\"customer-gutenberg-block_f4705011b0b3545ddf404eeab1707e1a\">\n\t\t\t<div class=\"customer-gutenberg-header-image position-relative\" id=\"customer-gutenberg-block_f4705011b0b3545ddf404eeab1707e1a\">\n\t\t\t\t<div class=\"row\" >\n\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t<div class=\" customer-gutenberg-header-image-src\" style=\"background-image: url('https:\/\/www.vmm.eu\/wp-content\/uploads\/2025\/07\/250710_VMM_Tipp_Sabine_Krieg_Interview-Kopie.jpg');\">\n\t\t\t\t\t\t\t&nbsp;\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"container customer-gutenberg-textblock \" id=\"customer-gutenberg-block_717da313af86b1cb6488f02e847325eb\">\n\t<div class=\"row\">\n\t\t<div class=\"col col-lg-7 offset-lg-2\">\n\t\t\t<p><strong>Retail in Motion \u2013 How Brick-and-Mortar Retail Is Reinventing Itself in the City<\/strong><\/p>\n<p>Sabine Krieg, Vice President of the VMM, professor, and retail design expert, was interviewed by <em>stores+shops<\/em> and spoke about new perspectives on city centers, the concept of \u201cSocio Retailing,\u201d and the role of retail as a driver of social interaction and urban transformation.<\/p>\n<p>Her vision: Physical retail is more than just a place to shop \u2013 it becomes a laboratory for encounters, participation, and creative urban development. Diversity, bold formats, and collaboration between retail, culture, and the urban community are key components for future-proof city centers.<\/p>\n<p>The full interview was published on July 10, 2025, in issue 03|2025 of\u00a0 <a href=\"https:\/\/www.stores-shops.de\" target=\"_blank\" rel=\"noopener\"><em>stores+shops<\/em>.<\/a><\/p>\n<p>Click here to download the full article as a <a href=\"https:\/\/www.vmm.eu\/wp-content\/uploads\/2025\/07\/46-47_ss2024_Krieg_Interview.pdf\" target=\"_blank\" rel=\"noopener\">PDF<\/a>.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sabine Krieg, Vice President of the VMM, professor, and retail design expert, was interviewed by stores+shops and spoke about new perspectives on city centers, the concept of \u201cSocio Retailing,\u201d and the role of retail as a driver of social interaction and urban transformation.<\/p>\n","protected":false},"author":106,"featured_media":25773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[150,356],"tags":[373,377,564,625],"class_list":["post-25778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-en","category-vmm-news-en","tag-retail-design","tag-retail-design-2","tag-retail-design-en","tag-storesshops"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-05 18:55:11","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/25778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/comments?post=25778"}],"version-history":[{"count":1,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/25778\/revisions"}],"predecessor-version":[{"id":25779,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/25778\/revisions\/25779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media\/25773"}],"wp:attachment":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media?parent=25778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/categories?post=25778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/tags?post=25778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}