{"id":26037,"date":"2025-12-30T13:01:09","date_gmt":"2025-12-30T12:01:09","guid":{"rendered":"https:\/\/www.vmm.eu\/?p=26037"},"modified":"2025-12-23T13:03:56","modified_gmt":"2025-12-23T12:03:56","slug":"retail-briefing-how-2025-transformed-store-design","status":"publish","type":"post","link":"https:\/\/www.vmm.eu\/en\/retail-briefing-how-2025-transformed-store-design\/","title":{"rendered":"RETAIL BRIEFING: HOW 2025 TRANSFORMED STORE DESIGN"},"content":{"rendered":"
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HOW 2025 RESHAPED STORE DESIGN AND WHAT IT MEANS FOR YOUR NEXT PROJECT
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As the year draws to a close,\u00a0FRAME\u2019s sector-specific\u00a0briefings\u00a0unpack the spatial and strategic shifts shaping the industries at the heart of our platform. And: they come with our biggest membership offer yet: 40% off full access to Frameweb (find details below). First up: Retail.<\/p>\n

In 2025, retail moved decisively away from frictionless efficiency towards\u00a0wellbeing-led environments\u00a0that prioritize sensory depth, presence and human connection. As consumers tire of digital saturation, brands are reimagining stores as places to feel, restore and engage \u2013 rebalancing commerce with care.<\/p>\n

Fuelled by the rapid growth of the global wellness economy, retailers across categories are embedding wellbeing in ways that feel credible, meaningful and brand-aligned \u2013 positioning physical space as a driver of long-term relevance.<\/p>\n

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EXPLORE THE THINKING
\n<\/strong>Two in-depth FRAME features unpack the logic behind the shift.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>

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Retail is in its wellness era. Can it make commercial space more meaningful?
\n<\/strong>Today\u2019s marked consumer interest in wellness isn\u2019t limited to that market alone. Savvy retailers across all segments are picking up on this health-oriented drive, responding with installations, experiences and holistic build-outs that balance sales with human value.<\/p>\n

Read more\u00a0here<\/a>.<\/p>\n

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Why somatic retail may be the reset we need in the age of digital saturation
\n<\/strong>As our days grow ever more screen-bound, how can stores be designed to help us slow down, switch off and reconnect with ourselves and others? Enter somatic retail: sensory, body-first spaces that offer something e-commerce can\u2019t touch.<\/p>\n

Read more\u00a0here<\/a>.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>

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SEE IT BUILT
\n<\/strong>A selection of five of the most instructive\u00a0retail\u00a0case studies of 2025 \u2013 including A\u0113sop, Glossier and Vyrao \u2013 shows how wellness thinking takes spatial form. Together, they reveal four defining approaches:<\/p>\n