{"id":26196,"date":"2026-01-16T12:03:47","date_gmt":"2026-01-16T11:03:47","guid":{"rendered":"https:\/\/www.vmm.eu\/?p=26196"},"modified":"2026-01-13T12:05:26","modified_gmt":"2026-01-13T11:05:26","slug":"eyewearshowroom-lucerne","status":"publish","type":"post","link":"https:\/\/www.vmm.eu\/en\/eyewearshowroom-lucerne\/","title":{"rendered":"EyewearShowroom Lucerne"},"content":{"rendered":"
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The newly opened \u201cHome of G\u00f6tti\u201d showroom celebrates the G\u00f6tti Perspective eyewear collection \u2013 a place between gallery and concept store. As part of the G\u00f6tti Brand Store in Lucerne, a world has been created in the historic premises that provide insight into the manufacture of rimless eyewear and showcases the world\u2019s largest selection of the collection. A statement for Swiss craftsmanship and design culture.<\/p>\n

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It is the unmistakable signature of G\u00f6tti Switzerland. Purist lines, minimalism, and innovation. Aluminum cubes and plenty of transparency set the stage for the story behind the \u201cMade in Switzerland\u201d eyewear. Tradition and innovation blend together here, in the same rooms where the success story of the Swiss eyewear brand began 30 years ago. The showroom provides insight into the creation and manufacturing process and background information about the G\u00f6tti Perspective collection. Based on a system of just a few individual parts, it offers unlimited possibilities in terms of shapes, colors, and styles. As the world\u2019s first G\u00f6tti Perspective showroom, visitors can explore the entire collection and find their favorite pair of glasses. A unique experience! At the same time, the showroom is also a playground for creativity and innovation. In addition to highlights from the collection, the exhibition shows art pieces and limited editions. A must-see for design and fashion enthusiasts from all over the world!<\/p>\n

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In Lucerne, a space emerges that makes eyewear tangible far beyond its function. The \u201cHome of G\u00f6tti\u201d showroom brings together aesthetics, precision, and history in a place that invites exploration and lingering.<\/p>\n","protected":false},"author":106,"featured_media":26180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,64],"tags":[373,377,564,839,872],"class_list":["post-26196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-project","tag-retail-design","tag-retail-design-2","tag-retail-design-en","tag-showroom","tag-eyewear"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-03 19:41:59","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/26196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/comments?post=26196"}],"version-history":[{"count":2,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/26196\/revisions"}],"predecessor-version":[{"id":26198,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/26196\/revisions\/26198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media\/26180"}],"wp:attachment":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media?parent=26196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/categories?post=26196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/tags?post=26196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}