{"id":26208,"date":"2026-01-20T12:40:11","date_gmt":"2026-01-20T11:40:11","guid":{"rendered":"https:\/\/www.vmm.eu\/?p=26208"},"modified":"2026-01-20T12:43:05","modified_gmt":"2026-01-20T11:43:05","slug":"agentic-commerce-when-ai-takes-over-advisory-roles","status":"publish","type":"post","link":"https:\/\/www.vmm.eu\/en\/agentic-commerce-when-ai-takes-over-advisory-roles\/","title":{"rendered":"Agentic Commerce \u2013 When AI Takes Over Advisory Roles"},"content":{"rendered":"<div class=\"container mb-4 mb-lg-6 mb-xl-8\" id=\"customer-gutenberg-block_f945150fedebbb232008e38a664441f6\">\n\t\t\t<div class=\"customer-gutenberg-header-image position-relative\" id=\"customer-gutenberg-block_f945150fedebbb232008e38a664441f6\">\n\t\t\t\t<div class=\"row\" >\n\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t<div class=\" customer-gutenberg-header-image-src\" style=\"background-image: url('https:\/\/www.vmm.eu\/wp-content\/uploads\/2026\/01\/Agentenoekonomie-3-495x400-1.jpg');\">\n\t\t\t\t\t\t\t&nbsp;\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"container customer-gutenberg-textblock \" id=\"customer-gutenberg-block_b148bcf14c074f468b566c233a1bebc1\">\n\t<div class=\"row\">\n\t\t<div class=\"col col-lg-7 offset-lg-2\">\n\t\t\t<p>Was passiert, wenn Beratung im Handel nicht mehr von Menschen, sondern von autonomen KI-Agenten \u00fcbernommen wird? Genau diese Frage stellt der Beitrag zu <strong>Agentic Commerce<\/strong> \u2013 und zeigt, wie grundlegend sich der Einkauf gerade ver\u00e4ndert. KI empfiehlt l\u00e4ngst nicht mehr nur Produkte, sie analysiert Bed\u00fcrfnisse, trifft Vorauswahlen und steuert ganze Kaufprozesse. F\u00fcr H\u00e4ndler bedeutet das eine Zeitenwende: Klassische Beratungsrollen geraten unter Druck, w\u00e4hrend neue Chancen entstehen f\u00fcr all jene, die menschliche St\u00e4rken wie Vertrauen, Verantwortung und Kontextwissen gezielt mit KI kombinieren. Der Artikel l\u00e4dt dazu ein, den Handel neu zu denken \u2013 und zu verstehen, warum die Zukunft nicht nur digitaler, sondern auch strategischer wird.<\/p>\n<p><strong>Um mehr \u00fcber die Rolle von KI-Agenten im Handel zu erfahren, lesen Sie <a href=\"https:\/\/zukunftdeseinkaufens.de\/agentic-commerce-3-10-ki-beratung-handel\/\" target=\"_blank\" rel=\"noopener\">hier<\/a> den ganzen Artikel.<\/strong><\/p>\n<p>&nbsp;<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Retail advisory is facing a fundamental shift: artificial intelligence is increasingly taking on tasks that were long considered deeply human. The article explains why agentic commerce is more than just a technology trend\u2014and what it truly means for retailers, brands, and customers.<\/p>\n","protected":false},"author":106,"featured_media":26205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[150],"tags":[145,152,925,927],"class_list":["post-26208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-en","tag-future-of-retail","tag-future-of-retail-en","tag-ki","tag-ai"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-04 00:41:34","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/26208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/comments?post=26208"}],"version-history":[{"count":2,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/26208\/revisions"}],"predecessor-version":[{"id":26247,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/26208\/revisions\/26247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media\/26205"}],"wp:attachment":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media?parent=26208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/categories?post=26208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/tags?post=26208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}