{"id":26676,"date":"2026-04-28T14:59:29","date_gmt":"2026-04-28T12:59:29","guid":{"rendered":"https:\/\/www.vmm.eu\/?p=26676"},"modified":"2026-04-29T15:01:57","modified_gmt":"2026-04-29T13:01:57","slug":"polene-store-by-norm-architects","status":"publish","type":"post","link":"https:\/\/www.vmm.eu\/en\/polene-store-by-norm-architects\/","title":{"rendered":"Pol\u00e8ne Store by Norm Architects"},"content":{"rendered":"
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>
\n\t
\n\t\t
\n\t\t\t

French leather bag brand Pol\u00e8ne continues its global retail expansion, opening up shop in Milan\u2018s highly prestigious Duomo shopping district. The company has secured an elongated ground floor unit on the premises of a six-storey, 1950s office building on the corner of Via Manzoni and Via Pisoni, and tapped Copenhagen-based practice Norm Architects to create a retail setting inspired by Milanese interiors, their rich material palette, the tradition of enfilade spaces, and last but not least, Pole\u0300ne\u2019s dedication to craftsmanship.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>

\n\t
\n\t\t
\n\t\t\t

Unsurprisingly, the store sees a series of rooms, offering shoppers a spatial journey adorned with materials often used in Milan\u2019s architecture, ranging from stone and timber, to leather, brick, and fabric. This gradual deepening of tone and texture mirrors the making of the brand\u2019s leather goods, and aims to establish a direct dialogue between product and space.<\/p>\n

Upon entering the store, the store\u2019s spatial divisions are instantly visible, and invite shoppers to explore the space. Alongside a clearly defined axis, lined by large windows and installations on one side, various intimate nooks unfold, featuring beautifully crafted timber shelving units, cabinets, and counters, presenting various Pol\u00e8ne bags, accessories and home products. At the far end, shoppers will find a wall-mounted ceramic installation can be found, elevating the shopping experience with a contemplative element.<\/p>\n

 <\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>

\n\t
\n\t\t
\t\t\t
 <\/div>\n\t\t\t\n\t\t<\/div>\t\t
\t\t\t
 <\/div>\n\t\t\t\n\t\t<\/div>\t<\/div>\n<\/div>
\n\t
\n\t\t
\t\t\t
 <\/div>\n\t\t\t\n\t\t<\/div>\t\t
\t\t\t
 <\/div>\n\t\t\t\n\t\t<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

A new Milan store becomes an architectural narrative. Pol\u00e8ne blends craftsmanship, materiality, and space into a sensorial retail experience. Inspired by Milanese interiors, the store unfolds as a quiet, atmospheric journey between product and space.<\/p>\n","protected":false},"author":106,"featured_media":26674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[377,401,404,564,959,960],"class_list":["post-26676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","tag-retail-design-2","tag-fashion","tag-fashion-en","tag-retail-design-en","tag-mailand","tag-mailand-en"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-11 11:01:36","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/26676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/comments?post=26676"}],"version-history":[{"count":2,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/26676\/revisions"}],"predecessor-version":[{"id":26679,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/26676\/revisions\/26679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media\/26674"}],"wp:attachment":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media?parent=26676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/categories?post=26676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/tags?post=26676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}