{"id":26828,"date":"2026-05-19T08:00:00","date_gmt":"2026-05-19T06:00:00","guid":{"rendered":"https:\/\/www.vmm.eu\/?p=26828"},"modified":"2026-05-05T12:55:47","modified_gmt":"2026-05-05T10:55:47","slug":"lacoste-polo-factory-in-berlin-mitte","status":"publish","type":"post","link":"https:\/\/www.vmm.eu\/en\/lacoste-polo-factory-in-berlin-mitte\/","title":{"rendered":"Lacoste “Polo Factory” in Berlin-Mitte"},"content":{"rendered":"
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The French fashion brand Lacoste is transforming its Berlin concept store into an experiential space for several months. With the installation \u201cPolo Factory,\u201d the heritage brand stages the production process of its iconic polo shirts.<\/p>\n

Until the end of August, the store at Neue Sch\u00f6nhauser Str. 8 offers visitors a \u201cnew, immersive shopping experience\u201d that \u201cbrings the different stages of a polo shirt\u2019s creation to life,\u201d Lacoste explained.<\/p>\n

The spatial installation reinterprets \u201cthe production process from a contemporary and immersive perspective,\u201d drawing \u201cinspiration from real production environments while simultaneously presenting a surreal and colorful factory world,\u201d according to a statement.<\/p>\n

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From store to experience: With the \u201cPolo Factory,\u201d Lacoste transforms its Berlin location into an immersive journey through the creation of its iconic polo shirt. Step into a vibrant, surreal production world and explore the concept for yourself.<\/p>\n","protected":false},"author":106,"featured_media":26817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[373,377,401,404,564,970,971],"class_list":["post-26828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","tag-retail-design","tag-retail-design-2","tag-fashion","tag-fashion-en","tag-retail-design-en","tag-lacoste-en","tag-berlin-en"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-01 12:29:44","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/26828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/comments?post=26828"}],"version-history":[{"count":4,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/26828\/revisions"}],"predecessor-version":[{"id":26835,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/26828\/revisions\/26835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media\/26817"}],"wp:attachment":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media?parent=26828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/categories?post=26828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/tags?post=26828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}