{"id":27117,"date":"2026-07-17T08:00:00","date_gmt":"2026-07-17T06:00:00","guid":{"rendered":"https:\/\/www.vmm.eu\/?p=27117"},"modified":"2026-07-06T14:21:55","modified_gmt":"2026-07-06T12:21:55","slug":"first-flagship-store-in-europe","status":"publish","type":"post","link":"https:\/\/www.vmm.eu\/en\/first-flagship-store-in-europe\/","title":{"rendered":"First Flagship Store in Europe"},"content":{"rendered":"<div class=\"container mb-4 mb-lg-6 mb-xl-8\" id=\"customer-gutenberg-block_d3944547299e10f18db784fd29d528ab\">\n\t\t\t<div class=\"customer-gutenberg-header-image position-relative\" id=\"customer-gutenberg-block_d3944547299e10f18db784fd29d528ab\">\n\t\t\t\t<div class=\"row\" >\n\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t<div class=\" customer-gutenberg-header-image-src\" style=\"background-image: url('https:\/\/www.vmm.eu\/wp-content\/uploads\/2026\/07\/260706_VMM_Tipp_YETI_Shop.jpg');\">\n\t\t\t\t\t\t\t&nbsp;\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"container customer-gutenberg-textblock \" id=\"customer-gutenberg-block_4a2209cd2651dc00a9f9ea6341374252\">\n\t<div class=\"row\">\n\t\t<div class=\"col col-lg-7 offset-lg-2\">\n\t\t\t<p>With the opening of its first European flagship store at Georg-Kronawitter-Platz in Munich, YETI is making a clear statement about its expansion ambitions in Europe. Combining the rugged DNA of the outdoor brand with a refined, gallery-like retail concept, the store is designed to appeal not only to outdoor enthusiasts but also to design-conscious urban consumers.<\/p>\n<p><strong>Discover the strategy behind YETI&#8217;s Munich location and what visitors can expect from the new flagship store <a href=\"https:\/\/fashionunited.de\/nachrichten\/einzelhandel\/erster-flagship-store-in-europa-yeti-eroffnet-in-munchen\/2026062967411\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Why has iconic U.S. outdoor brand YETI chosen Munich for its first-ever European flagship store? The new location demonstrates how outdoor gear can be transformed into a lifestyle experience and why the brand could shake up the European market.<\/p>\n","protected":false},"author":106,"featured_media":27118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[150],"tags":[117,222,822,996,999],"class_list":["post-27117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-en","tag-flagship-store","tag-flagship-store-2","tag-flagship-store-3-en","tag-outdoor","tag-yeti-2"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-24 11:30:12","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/27117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/comments?post=27117"}],"version-history":[{"count":2,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/27117\/revisions"}],"predecessor-version":[{"id":27124,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/27117\/revisions\/27124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media\/27118"}],"wp:attachment":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media?parent=27117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/categories?post=27117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/tags?post=27117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}