{"id":27217,"date":"2026-08-11T08:00:00","date_gmt":"2026-08-11T06:00:00","guid":{"rendered":"https:\/\/www.vmm.eu\/?p=27217"},"modified":"2026-08-10T12:05:25","modified_gmt":"2026-08-10T10:05:25","slug":"cold-culture-craft-meets-industry","status":"publish","type":"post","link":"https:\/\/www.vmm.eu\/en\/cold-culture-craft-meets-industry\/","title":{"rendered":"Cold Culture: Craft Meets Industry"},"content":{"rendered":"
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>
\n\t
\n\t\t
\n\t\t\t

Valencia-based design studio Culdesac has translated Cold Culture\u2019s subversive digital roots into a physical environment that resonates with the brand\u2019s young community.
\n<\/strong>
\nSituated in an 18th<\/sup>-century residence in Ciutat Vella, Cold Culture\u2019s Barcelona flagship honours the building\u2019s fabric and channels the idea of \u2018crafted engineering\u2019. Existing masonry, weathered plaster and structural columns are preserved, treating patina and imperfections as part of the design language. These surfaces are juxtaposed with polished steel, fibreglass volumes and red, glossy, quilted interventions, establishing a dialogue between industrial precision and artisanal craft.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>

\n\t
\n\t\t
\t\t\t
 <\/div>\n\t\t\t\n\t\t<\/div>\t\t
\t\t\t
 <\/div>\n\t\t\t\n\t\t<\/div>\t<\/div>\n<\/div>
\n\t
\n\t\t
\t\t\t
 <\/div>\n\t\t\t\n\t\t<\/div>\t\t
\t\t\t
 <\/div>\n\t\t\t\n\t\t<\/div>\t<\/div>\n<\/div>
\n\t
\n\t\t
\n\t\t\t

The space translates the visual and cultural codes of Cold Culture\u2019s digital community \u2013 suspended speakers, digital screens \u2013 into a physical setting. Long sightlines encourage movement, interaction and visual exchange.<\/p>\n

Bespoke furniture exposes its own methods of construction through visible joints and unfinished details. Clothing hangs from steel rails in sculptural fibreglass racks; crackled glass display units and floating steel shelves provide additional storage. Integrated linear lighting, vertical light bars and a mirrored ceiling accentuate the depth of the space.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>

\n\t
\n\t\t
\t\t\t
 <\/div>\n\t\t\t\n\t\t<\/div>\t\t
\t\t\t
 <\/div>\n\t\t\t\n\t\t<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

How do you transform a digital brand world into a physical retail experience? At Cold Culture\u2019s new Barcelona flagship, historic architecture meets industrial materials and crafted details.<\/p>\n","protected":false},"author":106,"featured_media":27234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[117,222,373,377,401],"class_list":["post-27217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","tag-flagship-store","tag-flagship-store-2","tag-retail-design","tag-retail-design-2","tag-fashion"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-18 15:39:00","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/27217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/comments?post=27217"}],"version-history":[{"count":4,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/27217\/revisions"}],"predecessor-version":[{"id":27241,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/27217\/revisions\/27241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media\/27234"}],"wp:attachment":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media?parent=27217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/categories?post=27217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/tags?post=27217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}