{"id":27471,"date":"2026-10-23T14:51:30","date_gmt":"2026-10-23T12:51:30","guid":{"rendered":"https:\/\/www.vmm.eu\/?p=27471"},"modified":"2026-10-23T14:53:25","modified_gmt":"2026-10-23T12:53:25","slug":"alaia-store-bei-hallerod","status":"publish","type":"post","link":"https:\/\/www.vmm.eu\/en\/alaia-store-bei-hallerod\/","title":{"rendered":"ALA\u00cfA Store by Haller\u00f6d"},"content":{"rendered":"
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The recent inauguration of ALA\u00cfA\u2018s newest boutique in S\u00e3o Paulo is not only indicative of the city\u2019s stature as an economic powerhouse, but also as a home to a sizeable, highly discerning fashion demographic. The French fashion house, founded by legendary French-Tunisian designer Azzedine Ala\u00efa (1935-2017) in 1964, is on a roll, continuing its global retail expansion in key markets and shopping destinations.<\/p>\n

ALA\u00cfA has secured a unit of approx. 200 sqm. (2,153 sq.ft.) on the ground floor of Cidade Jardim, one of the city\u2019s leading luxury shopping\u30a2\u30e9\u30a4\u30a2 centres, featuring an interior design by Stockholm-based architecture practice and longtime collaborator Haller\u00f6d. Interestingly, the sleek modern design blends elements of the brand, such as the porthole ceiling lights, with Brazilian materials, including dark timber for panelling en locally sourced black marble as flooring. A large floor-to-ceiling mirror adds to the visual drama of the setting.<\/p>\n

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Additionally, the ALA\u00cfA store sees furnishings that anchor the design of the premises, notably the two commissioned Mollo sofas by London-based Canadian designer Philippe Malouin, and carefully sourced vintage pieces by Brazilian architect and furniture designer S\u00e9rgio Rodrigues. The ALA\u00cfA store comes with a semi-secluded Shoe Library, entirely captured by dark timber, and obviously, brimming with the latest shoe designs. The new ALA\u00cfA store carries the full range of women\u2019s apparel, accessories, bags and shoes.<\/p>\n

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ALA\u00cfA brings French elegance to S\u00e3o Paulo, blending sculptural design with Brazilian materials in a striking new boutique by Haller\u00f6d.<\/p>\n","protected":false},"author":106,"featured_media":27472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[373,377,401],"class_list":["post-27471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project","tag-retail-design","tag-retail-design-2","tag-fashion"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-10-30 16:34:53","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/27471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/comments?post=27471"}],"version-history":[{"count":4,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/27471\/revisions"}],"predecessor-version":[{"id":27489,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/posts\/27471\/revisions\/27489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media\/27472"}],"wp:attachment":[{"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/media?parent=27471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/categories?post=27471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vmm.eu\/en\/wp-json\/wp\/v2\/tags?post=27471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}