First Flagship Store in Europe

With the opening of its first European flagship store at Georg-Kronawitter-Platz in Munich, YETI is making a clear statement about its expansion ambitions in Europe. Combining the rugged DNA of the outdoor brand with a refined, gallery-like retail concept, the store is designed to appeal not only to outdoor enthusiasts but also to design-conscious urban consumers.

Discover the strategy behind YETI’s Munich location and what visitors can expect from the new flagship store here.