ASSOCIATION | Sustainability Label

Sustainably made Spaces: from 2021 the VMM awards a certificate for sustainable retail spaces

FROM SUSTAINABLE PROJECT TO SUSTAINABILITY LABEL

Do you want to show that the conscious and sustainable use of resources is important to you when staging brands and products? That it is also possible to use environmentally friendly materials for sophisticated and aesthetic productions and inspiring storytelling! Welcome to the VMM sustainability label, the sustainability label of the European Central Association for Visual Marketing and Merchandising. e.V.

We are very proud to have developed the VMM sustainability label, an independent and transparent certificate that not only responds to the increasing desire for responsible and sustainable action on the part of brands, retailers and end consumers, but above all provides you, as designers and implementers of retail productions, with an instrument to prove your sustainable approach.

There is still a long way to go, but the certificate is a first step towards making meaningful commitment to the preservation of our planet visible, and at the same time giving the end customer orientation in the sustainability jungle through a transparent and comprehensible label.

With the certification, we want to inspire the industry to take responsibility together with us and to think sustainably made spaces in a new and more ecological way.

HOW DOES IT ALL WORK?

Sustainable retail projects can now be submitted to the VMM. After all certification documents have been submitted, they will be checked for completeness by our team of experts. Missing documents can still be submitted at this stage.

In addition to the general basic information on the applicant and the project, information on the materials used, packaging, shipping and disposal must be provided. For the evaluation, we use a transparent and comprehensible point system. Applicants whose projects meet the formulated requirements receive a certificate after the assessment as well as a VMM sustainability label, which can be used as visible proof of their sustainable commitment.

All information about the sustainability label can be found here in the factsheet for download:

Our factsheet

SUBMIT YOUR PROJECT NOW.

Sustainable retail projects can now be submitted to the VMM. Please fill in your contact details below and you will immediately receive the certification documents by e-mail. Please send us an e-mail with the completed documents and all necessary information back.

There is a processing fee of 350,- Euro for the sustainability assessment of your project. Members of the VMM receive the assessment for 175,- Euro as part of their membership discount.