Reduced yet expressive: the new JUUN.J shop-in-shop in Seoul presents fashion as a sculptural spatial experience. Monochrome materials, clean lines, and precise lighting bring the collection into focus.
In the middle of Lisbon, right at Rossio Square, a new Zara store quietly changes how retail feels. Designed by Contacto Atlântico, it blends history and modern design into a fresh spatial experience you can explore.
Nude Project brings streetwear to Rome, turning it into a cultural statement on its way to becoming a global lifestyle brand.
An association needs as many members as possible in order to represent the interests of the profession and the industry credibly and effectively. The work of the board members and active members is done on a voluntary basis, so that the membership fees exclusively benefit the activities of the association.
A brand becomes memorable when it can be experienced, not just seen. To mark a special milestone, Magnum was transformed into an immersive world that invited visitors to engage with the brand in a new, multi-sensory way.
While online channels compete for attention, the true impact of a brand often unfolds in the physical space. Discover why brick-and-mortar stores and visual merchandising are more important than ever today.
The VMM has elected a new leadership team and restructured its advisory board. With Carina Buhlert as President and Gülcan Wickermann as Vice President, a strong, forward-looking team is taking over the leadership of the association.
