young Talents | QUALIFICATION
Find an overview of qualification options for all areas of visual marketing and merchandising here.
WHAT QUALIFICATION OPTIONS ARE THERE?
Es gibt unterschiedliche Wege im Bereich der kreativen Retail-In creative retail design there are various ways of professional training and different degree options. They depend on personal preference and goals and not least on the individual educational background.
Here we present different options:
TRADITIONAL APPRENTICESHIP AS VISUSAL MERCHANDISER IN THE DUAL TRAINING SYSTEM.
First you need an apprenticeship position at a retailer i.e. a department or furniture store or with a self-employed visual merchandiser who would often specialise in exhibition, showroom or event design.
There is no mandatory school qualification for the profession. However, a secondary school certificate, technical diploma or A levels are advantageous. The apprenticeship generally takes 3 years with the option to reduce the training time to 2 – 2,5 years. Parallel to the training on the job, you visit a vocational school on 1-2 days per week.
You will be taught from general design principles, concept development, the use of digital media to creative product display. You should have a good spatial sense, creativity, an interest in fashion and current trends, a sense for aesthetic and an attention to detail. You receive the degree after passing a written and practical exam by the local chamber of industry and commerce.
RETRAINING AS VISUAL MERCHANDISER AT THE ARTWORK INSTITUTE HAMBURG.
The Artwork Institute is AZAV certified (recognised by the employment agency) and the only provider with a school in North Germany. The retraining can be full or part time. The Artwork Institute stands for creativity and innovation in education and offers a high level of professional expertise in retraining. The degree is officially recognised by the chamber of commerce in Hamburg.
A team of experienced lecturers assists the trainees and offers intensive support on the way to a successful exam.
Artwork uses an extensive network of companies, artists, and designers to offer individual projects for the trainees. They are constantly looking for new cooperations in retail and are happy to receive project requests.
Frau Anja Lemke, VM coordinator
Tel: +49 40 21112 369
ADVERTISMENT ARTIST AT THE FACHSCHULE FÜR WERBEGESTALTUNG STUTTGART.
The vocational school offers a two-year acquisition of the recognised title “state certified advertisement artist” (Staatlich geprüfte/er Werbegestalter/in). An advanced technical college entrance qualification and the license to train apprentices are included, a master diploma as advertising technician is optional. The subjects economics, CAD, English, graphic design, marketing techniques, exhibition design, advertisement planning and advertising psychology are taught in up to 40 lessons per week. Practical projects in close cooperation with partners from education and commerce complete the course.
Currently the school is free of charge and supported by various student loads (BAföG). Entry requirement is a completed apprenticeship as visual merchandiser or in a related profession and a minimum of one to two years work experience (depending on general school degree).
Tel: + 49 711 216 35 200
RETAIL DESIGN STUDIES AT THE UNIVERSITY OF APPLIED SCIENCES DÜSSELDORF.
Retail Design deals with the fundamental change of stores and retail spaces regarding content, methodology and concept. In times of continuously growing online sales and digital revolution, innovative store concepts gain essential relevance. In a globalised and digitalised world, the desire for physical closeness, exchange with other human beings and emotionality grow significantly. A sensual and “real” experience needs to engage, and a world of experiences needs to be developed to create attractive public spaces.
In Retail Design we work with hybrid and future-orientated concepts to satisfy these needs. Like no other industry physical retail is deeply rooted in people’s everyday reality. To keep physical brand spaces relevant and attractive it is of upmost importance to encompass these changes in future design.
The main objective is to develop a society-friendly design attitude that facilitates an attractive interplay of retail, gastronomy, and public space.
The Retail Design course at the University of Applied Sciences Düsseldorf pays particular attention to the economic interests of retail, socio-cultural expectations, and the historical dimensions, to reflect present developments and to integrate them into innovative design solutions. The focus of the course lies in supporting conceptual thinking and its translation into spatial design. An understanding is developed of how the economy works, the competitive environment and consumers’ behaviour. The gained insights linked with the reflection of history, art and the economy are translated into artistic creation.
RETAIL DESIGN & VISUAL MERCHANDISING STUDIES AT THE JAK ACADEMY HAMBURG
Since 2009, as the first institution in Germany, the JAK Academy has been offering the subject Retail Design & Visual Merchandising. The educational concept has been developed in close dialogue with representatives of the industry, its content and methodology are orientated to the demands of the profession. The content is constantly updated through regular projects and cooperations with commercial enterprises.
You can get helpful tips and tricks for your training career from our VMM mentors.
You can contact the mentors anytime whether you have questions regarding your portfolio, the application processes or if you are just looking for general information.