Dive into the future of brand worlds and experience how context and multisensory design take customer experiences to the next level. At boe international 2026, Christoph Stelzer will demonstrate how events and products not only capture attention but also evoke genuine emotions and create lasting connections.
At boe international 2026, visionary ideas meet practical solutions. Immerse yourself in exciting insights, inspiring formats, and valuable impulses for your brand and event strategy.
When strong brands are created where emotion, space, and experience come together, it takes partners who think holistically. This is exactly where the collaboration between VMM and boe international comes in, creating new momentum for forward-looking brand presentations.
With its new store in Seoul’s Seongsu district, H&M demonstrates how fashion, architecture and local identity can merge into an exceptional retail experience. The concept turns the store into a stage, where shopping becomes a performance and each floor tells its own story.
