While online channels compete for attention, the true impact of a brand often unfolds in the physical space. Discover why brick-and-mortar stores and visual merchandising are more important than ever today.
The VMM has elected a new leadership team and restructured its advisory board. With Carina Buhlert as President and Gülcan Wickermann as Vice President, a strong, forward-looking team is taking over the leadership of the association.
Five projects, five entirely different approaches – yet all united by bold design decisions and strong conceptual thinking. From atmospheric retail spaces to visionary residential architecture, they demonstrate how inspiring contemporary design can be today.
At the heart of the airport environment, the 30atoms pop-up store creates a distinctive brand experience. It demonstrates how scientific inspiration and functional design can be combined in a clear and memorable way.
