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The Swiss sportswear brand On has opened its first store in Dallas, further expanding its presence in the United States.
The new On store in Dallas is located in the renowned NorthPark Center at 8687 North Central Expressway in the Texan metropolis. Covering approximately 280 square meters, the store offers a comprehensive range of On footwear, apparel, and accessories for running, tennis, training, outdoor activities, and everyday life. According to the company, selected products from limited-edition collaborations will also be available. The design of the new store combines Swiss engineering with Texan heritage, contrasting warm, earthy tones of natural Texas fieldstone with elegant, contemporary materials. Raw stone walls and concrete structures are key features of the open, minimalist interior.
“Dallas is a vibrant city with a deeply rooted culture of movement and discovery,” said Dan Schade, Vice President and General Manager for the Americas region at On.
“We designed our first store in Dallas specifically around the needs of the local community and look forward to offering our customers a premium shopping experience while celebrating how Dallas lives and moves.”
In October 2024, On opened its first store in Texas on South Congress Avenue in Austin. Another location followed in August of the following year in Houston’s Rice Village. With the new Dallas store, the number of On stores in the United States has risen to 17 and to more than 70 locations worldwide.