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Discover Christoph Stelzer’s groundbreaking presentation at boe international 2026. As President of VMM, he unveils the future of brand worlds. In “The Relevance of Contextualized Experiences – From Staging to Immersion”, he explains why context is the key to unforgettable customer experiences. Imagine products and events that not only attract attention but also touch deeply and foster long-term loyalty. Stelzer reveals how authenticity and multisensory experiences make all the difference. Explore the delicate balance between brand and community that turns events into true highlights. Stop by and get inspired!
Curious about the full program and more highlights? Check it out here.