Project
Trends shaping Christmas window displays in 2025 – and what they reveal about 2026
What truly stays in customers’ minds – the product or the experience? Especially during the Christmas season, when city centres compete for attention, more and more retail concepts rely on strong narratives, unconventional design, and immersive, sensory staging instead of traditional decoration. These four retail spaces show how bold design can make the decisive difference in a festive context.
