Project
Explore Sloane Street’s enchanting Christmas windows, featuring mythical creatures, vibrant decorations, and holiday inspiration at every turn.
This festive season, Sloane Street transforms into a dazzling showcase of artistry and imagination. From whimsical creatures at Dior to Gucci’s jet-setting glamour, each window tells a unique story. Whether you’re seeking gifting inspiration or simply wish to soak up the magic, these beautifully crafted displays promise to delight and inspire on your holiday stroll.
BEAVERBROOK TOWN HOUSE
Beaverbrook Town House captures quintessential British charm with a lavish garland of spruce adorned in orange, blue, copper, and gold baubles. A grand Christmas tree by the entrance mirrors this palette, creating a warm and inviting festive statement that perfectly complements the townhouse’s refined elegance.
DIOR
Dior’s festive display transforms its boutique into a three-dimensional tale of myths and legends, inspired by the Dior Cruise 2025 collection. Unicorns, lions, and birds emerge from a lush floral tapestry, mingling with starfish and coral in an enchanting nod to Scotland’s rich heritage. Sculpted like paper lanterns, these creatures evoke whimsy and elegance, captivating passersby with Dior’s signature storytelling.
CARTIER
Cartier’s display is an elegant proscenium of verdant fir, softly illuminated by delicate fairy lights. Minimalist Christmas trees and impeccably dressed doormen enhance the understated sophistication, offering a quintessentially Cartier welcome this festive season.
DIPTYQUE
Diptyque embraces a playful, homespun vibe with felt Christmas trees and whimsical decorations. The windows are adorned with colourful felt squares and stacks of the brand’s iconic seasonal scents, making for a cheerful yet refined display that exudes festive creativity.
GUCCI
Gucci inspires wanderlust with windows featuring glossy red travel trunks and impeccably dressed mannequins. This jet-setting tableau invites onlookers to dream of glamorous seasonal getaways, all with Gucci’s signature luxurious flair.
LOUIS VUITTON
Louis Vuitton’s windows channel circus magic with zebras, cheeky monkeys, and jaunty ostriches dressed in festive finery. Alongside the brand’s iconic ready-to-wear and accessories, this enchanting display blends playful energy with high-fashion sophistication.
HARVEY NICHOLS
Drawing inspiration from The World of Tim Burton exhibition, Harvey Nichols’ cinematic display transforms its windows into a fantastical forest. Silhouetted trees frame party-ready mannequins surrounded by crystal and metal decorations, while quirky characters add a whimsical, Burton-esque charm.
SMYTHSON
Smythson’s understated elegance shines in its frosted spruce and fir garland, interspersed with white berries and twinkling fairy lights. This sophisticated display forms a timeless portal to the brand’s exquisite treasures within.
DAS CADOGAN, EIN BELMOND HOTEL
The Cadogan dazzles with an exterior draped in glittering fairy lights. Its entrance columns are wrapped in snow-frosted pinecones, lush greenery, and deep red baubles, offering a traditional yet luxurious festive welcome to guests.