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Retail in Motion – How Brick-and-Mortar Retail Is Reinventing Itself in the City
Sabine Krieg, Vice President of the VMM, professor, and retail design expert, was interviewed by stores+shops and spoke about new perspectives on city centers, the concept of “Socio Retailing,” and the role of retail as a driver of social interaction and urban transformation.
Her vision: Physical retail is more than just a place to shop – it becomes a laboratory for encounters, participation, and creative urban development. Diversity, bold formats, and collaboration between retail, culture, and the urban community are key components for future-proof city centers.
The full interview was published on July 10, 2025, in issue 03|2025 of stores+shops.
Click here to download the full article as a PDF.