Project
With its latest window and POS design, PKZ presents a floral installation like no other: spectacular 3D blossoms—self-designed and handcrafted—meet glowing neon elements, turning classic floral décor into a modern, avant-garde experience.
The entire concept was created in PKZ’s in-house design studio in Urdorf, where the creative team poured heart and soul into every single flower—developing, designing, and crafting each piece with meticulous attention to detail and great effort. The result is impressive floral worlds that visually and emotionally connect with PKZ’s fashion collections. Women’s fashion is showcased through a lush, vibrant design radiating emotion, energy, and zest for life. The men’s fashion is framed in an elegant, calmer way—featuring refined hydrangeas that exude timeless class. The bold color palette not only catches the eye—it creates atmosphere, evokes emotions, and sparks a desire for spring and fashion alike.
«In full Bloom» invites passers-by to dream of spring and lightness.
An Experience for All the Senses
This colorful, spring-inspired world not only makes employees feel like they’re strolling through a blooming meadow every day—it also captivates customers. Many are thrilled by the atmospheric installation, which blends fashion with experience in a fresh and impressive way.
A Moment of Wonder in Everyday Life
The impact of the new installation extends beyond the shop windows. With its eye-catching façade display, PKZ makes a statement for vibrant city centers and inspiring shopping streets. The goal was not just to spotlight fashion, but to give something back to the cityscape and passers-by—a visual experience that sparks joy.
Anyone who wants to see it for themselves—and perhaps catch some spring vibes—can discover the full floral splendor at PKZ stores across Switzerland.