More feeling for the external effect

Tags: Stores+Shops| Retail Design


Karin Wahl, board member and Christoph Stelzer, president of the VMM were interviewed by trade journalist Konny Scholz and talked about the importance of shop windows for a healthy retail fabric.

Shop windows and store facades are a socio-culturally relevant part of an urban fabric and represent the business card of stores. They communicate the values and identity of the retailer. The entire interview appeared in the fifth issue of Stores+Shops on Oct. 14, 2022.

Here you can download the article as a PDF in full length.