A brand becomes memorable when it can be experienced, not just seen. To mark a special milestone, Magnum was transformed into an immersive world that invited visitors to engage with the brand in a new, multi-sensory way.
While online channels compete for attention, the true impact of a brand often unfolds in the physical space. Discover why brick-and-mortar stores and visual merchandising are more important than ever today.
The VMM has elected a new leadership team and restructured its advisory board. With Carina Buhlert as President and Gülcan Wickermann as Vice President, a strong, forward-looking team is taking over the leadership of the association.
Five projects, five entirely different approaches – yet all united by bold design decisions and strong conceptual thinking. From atmospheric retail spaces to visionary residential architecture, they demonstrate how inspiring contemporary design can be today.
