Wow, that was rock n' roll at the 45th VMM conference on May 24-26, 2023. Some thunderous applause after the presentations showed us: We have obviously taken the pulse of the industry on topics such as AI, Web 3.0 or gamification in retail under the motto "Retail Meta Senses".
At a time when retail is undergoing digital transformation, the beauty sector is defying the odds by continuing to invest in inspirational physical storefronts. Moving forward, experiential retail will play a vital role in building loyalty among the category’s discerning consumers.
The third meeting of the VMM regional group HH | SH is coming up. Of course, the meeting should again mainly serve the exchange and networking. This time, however, there will be a free guided tour of the showroom of Überseequartier, which is currently under construction, beforehand at 4 p.m.
In the course of Euroshop 2023, the VMM European Association for Visual Marketing and Merchandising reorganized its leadership team at its annual general meeting on Feb. 28, 2023. Strongly rejuvenated and with many new impulses, the association wants to bring fresh wind into the entire VM industry again.
