Tips
A visit to the House of Candy feels like stepping into a sugar-coated fantasy world where nothing is ordinary. Instead of simply shopping, guests are drawn into a colorful experience that sparks amazement, curiosity, and childlike joy.
Tips
Retail advisory is facing a fundamental shift: artificial intelligence is increasingly taking on tasks that were long considered deeply human. The article explains why agentic commerce is more than just a technology trend—and what it truly means for retailers, brands, and customers.
Project
In Lucerne, a space emerges that makes eyewear tangible far beyond its function. The “Home of Götti” showroom brings together aesthetics, precision, and history in a place that invites exploration and lingering.
VMM News
Dive into the future of brand worlds and experience how context and multisensory design take customer experiences to the next level. At boe international 2026, Christoph Stelzer will demonstrate how events and products not only capture attention but also evoke genuine emotions and create lasting connections.