Tips
It’s not a traditional shop, restaurant, hotel or bar, so what the hell is it?
The meaning and function of physical spaces for brands has changed and expanded as digital innovations and changing social behaviours create new types of spaces and demands on brands. Rather than directly replacing them, digitalisation demands new criteria from their physical counterparts, and social media behaviour is even beginning to fully influence the design of a project.
Take a look here to see some important and emerging types of new brand spaces.