PULSE store by Sobchenkó Architects

Tags: Sobchenkó Architects| Retail Design| PULSE| Kiew


As one of the leading suppliers of activewear and sportswear in Kiev, it is not surprising that PULSE also has its own retail space. The retailer recently opened a design-led shop in a large apartment complex in Kiev’s Solomyanskyi neighbourhood.

The chosen aesthetic, using only concrete and polished metal, not only signals the dynamism of the sport, but also allows the materials to speak effortlessly for themselves. Strategically placed mirror panels visually enlarge the space, while a highly visible shelf of sports water bottles as a gift for new customers shows that PULSE has a knack for customer loyalty and marketing.

To find out more about the new PULSE store, watch the full feature here.