Project
The French fashion brand Lacoste is transforming its Berlin concept store into an experiential space for several months. With the installation “Polo Factory,” the heritage brand stages the production process of its iconic polo shirts.
Until the end of August, the store at Neue Schönhauser Str. 8 offers visitors a “new, immersive shopping experience” that “brings the different stages of a polo shirt’s creation to life,” Lacoste explained.
The spatial installation reinterprets “the production process from a contemporary and immersive perspective,” drawing “inspiration from real production environments while simultaneously presenting a surreal and colorful factory world,” according to a statement.
