Project
ESPRIT presents the new brand journey with the “Laboratory of Nature” event.
On October 26, 2022, ESPRIT celebrated its future direction around the exploration of sustainable materials in the fashion industry with “Laboratory of Nature.” Guests of the evening were international VIPs and personalities including Leonie Hanne, Toni Garrn and many famous faces of the Berlin scene like David Schütter, Ludwig Trepte, Bene Schulz from the Elevator Boys and many more.
At the event, held at E-Werk on Mauerstraße, attendees got a behind-the-scenes look at the brand’s futuristic R&D workstreams. These were launched by Pentatonic, a company dedicated to the circular economy. ESPRIT’s early mycelium research activities were visualized with a real life presentation. The fungi can be used to penetrate and dissolve clothing that would otherwise end up in landfills.
In addition to a colorful catering, guests danced to live music by electronic duo Weval followed by the main act, renowned international artist Honey Dijon. An impressive backdrop with ESPRIT logos made of LED modules that changed colors and 3D projections from the ceiling visualized the shows. The night ended with a performance by the Berlin duo 2 Girls 1 Club.
Guests were also offered the opportunity to give a second life to an ESPRIT garment. As a goodie, a limited edition piece of their choice was screen-printed with a mushroom motif.