Project
In the dynamic retail landscape of Moscow, Traektoria is redefining what a modern skate and streetwear store can be. Its newly redesigned flagship space at Aviapark blends urban culture with a refined architectural concept that transforms shopping into a spatial experience.
Tips
A visit to the House of Candy feels like stepping into a sugar-coated fantasy world where nothing is ordinary. Instead of simply shopping, guests are drawn into a colorful experience that sparks amazement, curiosity, and childlike joy.
Tips
Retail advisory is facing a fundamental shift: artificial intelligence is increasingly taking on tasks that were long considered deeply human. The article explains why agentic commerce is more than just a technology trend—and what it truly means for retailers, brands, and customers.
Project
In Lucerne, a space emerges that makes eyewear tangible far beyond its function. The “Home of Götti” showroom brings together aesthetics, precision, and history in a place that invites exploration and lingering.