In the heart of São Paulo, Bottega Veneta is setting new standards for luxury retail with its renovated store at JK Iguatemi Shopping Center. Between elegant Italian walnut interiors, terrazzo flooring, and a private salon, architecture, fashion, and culture merge into a unique shopping experience.
Retail is undergoing a transformation, as 2025 marks the moment when store design began to rebalance efficiency in favor of sensoriality, wellbeing, and genuine human connection. In a time of digital overstimulation, retail spaces are becoming places of experience, slowdown, and relationship – a shift that clearly shows why new spatial strategies are crucial for future retail projects.
What truly stays in customers’ minds – the product or the experience? Especially during the Christmas season, when city centres compete for attention, more and more retail concepts rely on strong narratives, unconventional design, and immersive, sensory staging instead of traditional decoration. These four retail spaces show how bold design can make the decisive difference in a festive context.
Christmas is just around the corner, and across the globe, impressive window displays are transforming department store facades into magical winter worlds. Here, you can take a fascinating look at the most beautiful festive installations from cities like Munich, London, New York, and Miami.
