Sustainability and social commitment are firmly anchored in Schöffel's philosophy - consistently right down to the spatial appearance and the staging at the POS.
In her bachelor's thesis entitled "Urban Design Study: Public Spaces and Public Life", the student deals with the conception, design and realisation of scenarios for the revitalisation of public spaces using the example of Kirchplatz in the Friedrichstadt district of Düsseldorf.
Once the store is built and cleaned, the merchandise arrives. And they need to be skilfully presented if they are to catch the customer's eye. Visual merchandisers implement what was previously designed in a visual marketing concept.
Good hearing is a sensitive subject. Customers not only want competent advice, they also want to feel as comfortable as if they were visiting friends. In terms of ambience, this means preferring a design hotel to a sterile medical practice and paying attention to every detail.
