Reebok, a sportswear brand that has established itself before, is now taking a new direction by deviating from functionality and offering products for everyday use based on its technology. Recently, the classic line, along with the trainers released in collaboration with Maison Margiela, has become increasingly popular with the public. The new Reebok flagship store follows this trend and embodies a paradigm for the fashion brand’s space, changing the brand’s previous voice. The interior concept of the new Reebok flagship store reveals a new first-generation sportswear brand concept: „Superhero Re-landing“.
Take a look at the new Reebok flagship store concept here.