SCHÖFFELS new showcase now certified with the VMM Sustainability Label.

Sustainability and social commitment are firmly anchored in Schöffel’s philosophy – right down to the spatial appearance and the staging at the POS.

The retail experts at DFROST have tailored a shop window concept for the outdoor brand that has been awarded the VMM’s Sustainability Label. The project sets a good example, not only because of the environmentally friendly materials. In terms of resource-saving production, too, the campaign is fully committed to the idea of sustainability and the desire for greater environmental awareness in retail. The industry needs to change, because ecologically and sustainably sound solutions can be implemented without impacting on aesthetics and design.