Project | Sina Momtaz, Teheran (IR)
Mango triples its presence in India in two years and launches its Mango Man collection.
Mango, one of Europe’s leading fashion groups, has consolidated its international expansion by tripling its presence in India in the last two years, where the company has also launched its Mango Man collection. India has become one of the main focal points of the company’s international growth in Asia and the first country in the continent in terms of the number of Mango outlets, with 85, up 39 from the 46 shops it had at the end of 2021 and three times more than the 28 it had at the end of 2020.
Mango has been implementing its expansion plan in India since 2014 with its local franchise partner Myntra, one of the country’s leading fashion retailers, which has provided expertise and support to help the company understand and adapt its business in the country. “Myntra is the perfect partner for Mango to strengthen our commitment to India, one of the most important markets in our internationalisation strategy, because according to all forecasts, this country will become the third largest consumer market in the world in the next few years, and we want Mango to have a significant presence there, and this can only be done with the help of a local partner,” emphasises Daniel López, Mango’s Expansion Director.
India has become one of the main focal points of the company’s international growth in Asia.
In 2023, Mango will further accelerate its expansion in India by opening more than 35 new shops, including two new flagship shops in Bangalore and Ludhiana, bringing its total shop network to more than 110 outlets by the end of the year. In addition, the company plans to renovate some shops to align with its Mediterranean-inspired shop concept, New Med, which can already be found in the company’s flagship stores around the world. The two new flagship stores at Indiranagar Market Street in Bangalore and Royalista Street in Ludhiana will be spread over two floors and will offer the three Mango lines available in the country: Mango Woman, Mango Man and Mango Kids.
Mango Man arrives in India. As part of its expansion plan in India, Mango has also opened its first Mango Man shop in the country. This outlet, which opened this month at DLF Avenue Mall, one of the city’s major malls, marks the launch of the menswear line in India after the company also launched the Mango Kids line in India over the past two years. Mango Man was founded in 2008 to offer men a contemporary and modern range of menswear. The company’s style is based on updating quality classics by giving them the necessary fashion touch and adapting trends to an easy-to-wear and urban style.
Mango’s menswear line is currently sold in over 540 shops in nearly 75 markets around the world, as well as through its online channel. Offering high-quality and contemporary clothing, this line has featured great talents such as Antoine Griezmann, Gerard Piqué, Zinedine Zidane, Adrien Brody and Andrés Velencoso in its campaigns. Mango has been present in Asia since 1995, when it entered the Asian continent by opening shops in Singapore and Taiwan. Later, the Philippines, Thailand, China and India were added. In India, the company had around 85 outlets at the end of 2022 and is present in the country’s main cities, including Mumbai, Delhi, Chennai, Bangalore, Kolkata, Ludhiana, Ahmedabad, Hyderabad, Pune, Bhopal, Kochi and Surat, as well as in large shopping centres and department stores.