Karin Wahl, board member and Christoph Stelzer, president of the VMM were interviewed by trade journalist Konny Scholz and talked about the importance of shop windows for a healthy retail fabric.
Autumn is here. This is also evident in fashion retail, where fall and winter collections have long been back in focus. Textilwirtschaft presents three methods for designing your appealing point of sale without the cliché pumpkin and foliage.
The energy crisis poses new challenges for retailers and brands. Light is an irreplaceable element for merchandise presentation, that's for sure. How can VMM and retailers find solutions together? How can an appealing shop window be designed in these post covid times?
It's not a traditional shop, restaurant, hotel or bar, so what the hell is it? Take a look here to see some important and emerging types of new brand spaces.
