PKZ brings spring to life with handcrafted flowers, neon-colored accents, and elegant fashion. Discover a visual installation that evokes emotion and transforms shop windows into captivating experiential spaces.
Two bold brands, one striking space: The jewellery label Viva La Vika and the womenswear brand CHOUX have joined forces in a unique retail concept in Saint Petersburg. With eye-catching pink aesthetics, futuristic 3D-printed elements, and a seamless blend of both brands’ identities, this store is a true visual statement.
Hermès masterfully combines art and craftsmanship—this time with a playful window installation by artist Serban Ionescu in Amsterdam. Vibrant, whimsical sculptures transform the display into an "enchanted cityscape," showcasing how the luxury house continues to set new creative impulses.
The next meeting of the VMM Regional Group HH/SH with VMM Ambassador Nicole Cooper is coming up soon. Be part of it and join our gathering!
