Since upscale Japanese department stores traditionally have a loyal following, it is wise for any luxury brand to have a well-defined presence there. Fendi, has had its own shop-in-shop for many years.
With Mango Teens, the fashion chain Mango now wants to conquer the wardrobes of 11 to 13-year-olds with shops that play with light tunnels, interactivity, bright colours and borrowings from the Metaverse.
Companies across the retail sector have shown resilience despite a turbulent start to the Transformative Twenties.
